Lora once again perfectly captured our family for our 2025 Christmas card! I’m especially obsessed with all the shots of Grant – you can really see his personality! And we are even more excited to share that our family is growing: Baby Boy Smith #2 is due to arrive in May 2026!
Lacey Chabert Collection
The highlight of the Hallmark holiday product I had the chance to work on this year was the Lacey Chabert Collection. Last year I was asked to transform Lacey’s signature into a logo for her product line and it’s so exciting to see it out in the world! This collection utilizes assets from Hallmark’s vast archival collection and is re-invented to create a holiday collection that is equally bright and filled with thoughtful details. Take a peek at how the logo variations have been used across product, marketing and the same stying across the greeting cards I shared earlier this week. Happy shopping!
Hallmark Channel star Lacey Chabert has been entertaining and inspiring fans for years, and with her new Hallmark collection, she’s handpicked nostalgic designs from
the Hallmark Archives to bring her uniquely joyful and optimistic style to the holidays.
© Hallmark Licensing, LLC
Lacey Chabert Holiday Greetings
I’m thrilled to share lettering I created for the greeting cards that accompany the Lacey Chabert Collection. All these cards turned out beautifully, combining high process, lots of details and Hallmark archival assets. In a few days I’ll share the logo and a bit more about this very special collection!
© Hallmark Licensing, LLC
Grant Santa & Mrs. Claus Photo
Grant (after being sick and missing both picture day and makeup picture day) finally posed for this adorable photo baking with Santa and Mrs. Claus at daycare. Thank you to Blush & Vine Photography for this sweet memory, definitely going to frame and set out at Christmases to come!
Photography by Blush & Vine
Hallmark Channel Gifts
Next up, I had the chance to create the lettering and style guide utilized on Holiday Hallmark Channel product this year. Any of these would make the perfect gift for the Hallmark Channel fan in your life! These products were all designed by Lauren Hale and the Hallmark Gifts team.
© Hallmark Licensing, LLC
Hallmark Christmas Gifts Lettering
Last up this week, some truly adorable gift tags! Sheyda and I collaborated on the “Hello, Merry!” lettering — her candy cane illustration over the lettering turned out beautiful. I’m so excited to wrap this year, I’m so proud of how our Holiday Product Story guide was used on product this year!
© Hallmark Licensing, LLC