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Happy Mother’s Day

May 11, 2025

Happy Mother’s Day! I’m so grateful that I was able to celebrate with lots of moms in my life, and being Grant’s mom is the most special. This lettering I created for Hallmark really says it best:

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely, Holiday Tags Hallmark, Lettering, Mother's Day
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Happy Valentine’s Day

February 14, 2025

Happy Heart Day, friends! It was a fun surprise to see my HVD lettering on this personalized card for Hallmark– you know I love anything featuring a cute cat! I hope you are celebrating with friends, family and those you love this Valentine’s Day.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Valentine's Day, Hallmark, Lettering, Personalized Greetings
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All The Love

February 14, 2025

Happy Valentine’s Day! I loved creating this lettering for Hallmark celebrating all the love.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hallmark, Valentine's Day, love
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Sister Lettering for Hallmark

February 5, 2025

As the oldest of three sisters, it’s always special to to create lettering for sister cards! Love how this one turned out for Valentine’s Day this year.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Sisters, Valentine's Day, Hallmark, Lettering
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I Love Us Lettering

February 3, 2025

Valentine’s Day is right around the corner and I was so excited to see my “I Love Us” lettering featured on this card for Hallmark. This is a style I developed a few years back, and I love seeing it has made its way onto product.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely, Typography Tags Valentine's Day, Lettering, Hallmark
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National Handwriting Day

January 24, 2025

Yesterday was National Handwriting Day and I was thrilled to see this piece I did shared on their social in honor of the occasion!


In Artist, Graphic Design, Letters Are Lovely Tags National Handwriting Day, Lettering, Hallmark
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with over a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


Happy New Year from our little family to yours! 🤍
Halloween Memories with our Dobby and cousin Winnie the Mandrake 🎃
Visiting Auntie Geese in Nashville for Belmont Family Weekend! ♥️
Meeting Winston! 🤍🤍🤍 We can’t wait to watch you grow, we love you so!
Grace turned 20 and my dad turned 60! 🎂Hoping to catch up on 2024 photos before 2025 🙃


Letters Are Lovely
Seen Elsewhere:

http://www.thinkmakeshareblog.com
Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

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