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You’re Always Loved for Signature

May 31, 2022

My lettering is featured on this Hallmark Signature card, perfect for encouragement during a hard time. I hope it brings comfort to anyone who receives it!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark, Hallmark Signature, Lettering
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Signature Studio Collection

May 27, 2022

I am SO EXCITED to have seen the first peek at the new Hallmark Signature Studio Collection on their Instagram feed (sadly the giveaway has ended!). Working on the lettering for this collection was a dream project and I can’t wait to share more as these beauties hit stores very soon!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark Signature, Signature Studio Collection, Hallmark
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Happy Easter!

April 4, 2021

Happy Easter, friends! Lettering for Hallmark Signature.

Letters Are Lovely } Easter is Love Lettering for Hallmark Signature

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark Signature, Lettering, Easter
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Lettering for Hallmark Signature

January 12, 2021

Wanted to pop in to share this recent lettering for Hallmark Signature. I hope there is some happy ahead for you this year!

Letters Are Lovely | Lettering for Hallmark Signature

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely, Inspiration Tags Hallmark, Hallmark Signature, Lettering
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Peace & Joy Lettering for Signature

December 1, 2020

Happy December, friends! I loved getting to create lettering for this beautiful Hallmark Signature wreath card. It reminds me of the wreaths I hang up at my house! I hope you all are staying cozy at home and finding ways to celebrate the season.

Letters Are Lovely | Peace & Joy Lettering for Hallmark Signature
Letters Are Lovely | Peace & Joy Lettering for Hallmark Signature
Letters Are Lovely | Peace & Joy Lettering for Hallmark Signature

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark Signature, Lettering
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Sister Lettering for Hallmark Signature

July 23, 2020

Sometimes one of the best parts of my job is discovering my work used on product which is a total surprise! In this case I saw my mono-weight script used on this BEAUTIFUL Hallmark Signature card. You know I have two sisters so I’m ordering a few to save for some future birthday celebrations. Enjoy!

Tiered-Floral-Cake-Birthday-Card-for-Sister_699LAD2700_01.jpg
Letters Are Lovely | Sister Lettering for Hallmark Signature
Letters Are Lovely | Sister Lettering for Hallmark Signature

© Hallmark Licensing, LLC


In Artist, Graphic Design, Inspiration, Letters Are Lovely Tags Hallmark Signature, Lettering, Script
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


Happy New Year from our little family to yours! 🤍
Halloween Memories with our Dobby and cousin Winnie the Mandrake 🎃
Visiting Auntie Geese in Nashville for Belmont Family Weekend! ♥️
Meeting Winston! 🤍🤍🤍 We can’t wait to watch you grow, we love you so!
Grace turned 20 and my dad turned 60! 🎂Hoping to catch up on 2024 photos before 2025 🙃


Letters Are Lovely
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Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

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