Work In Progress Lettering for Hallmark

January 11, 2019

Pondering 2019 goals and ideas and feeling grateful for where I’m at, too. Lettering for Hallmark.

Letters Are Lovely | Work in Progress Lettering for Hallmark

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.