Lettering for Hallmark Baby

July 29, 2019

As one of three girls, I hope my parents would agree! Some recent lettering for Hallmark Baby:

Letters Are Lovely | Lettering for Hallmark Baby

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.