Just Because Lettering

March 3, 2020

Friends! I had the opportunity to create lettering for several new Hallmark Just Because cards and they have finally arrived in stores! I love the messages, the bright color palettes and two of them are even the adorable mini-card size. Enjoy!

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Letters Are lovely | Just Because Lettering

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.