Lettering for Hallmark Gifts

May 7, 2021

I was so excited to see my lettering on these new Hallmark gifts, perfect for Mother’s Day or birthday! My font, Fieldnotes by Josh Scruggs, was used on the cutting board and mug.

Letters Are Lovely | Lettering for Hallmark Gifts

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© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.