’Tis the Season Hearts

December 12, 2022

Based off a my artwork for Valentine’s Day, I’m obsessed with this bright punchy palette for Christmas and was excited to see my font, Fieldnotes, used as well!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.