West Palm Beach, Florida

May 4, 2022

Two weeks ago I headed to Florida for a quick work trip! Amber Goodvin and I were featured artists doing live hand lettering at a Hallmark event. We also got to enjoy a bit of sunshine and some ocean views, too!

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.