Keepsakes: Everyday Celebrations Lettering

January 19, 2023

I worked closely with the amazing Keepsakes team to help with the lettering and font selections for the 2023 Everyday Celebrations ornaments. I love how you can read about the artists who worked so hard to bring these ideas to life on the back of each box!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.