Love Lettering for Hallmark

February 8, 2023

LOVE how this illustrated lettering card turned out! The process details really help it to feel extra special. I hope many share it with their families this year!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.