Christmas Lettering

December 4, 2023

It’s officially December and I love seeing my lettering and illustration work for Hallmark out in stores and online! First up, this beautiful mono-weight lettering for a boxed card set.

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.