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Día de Los Muertos Lettering for Hallmark

November 1, 2023

Loved the opportunity to create this lettering and illustration for Hallmark in honor of Día de Los Muertos. It translates as: A celebration of life and death,​ a time to honor our loved ones.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Dia De Los Muertos, Hallmark, Lettering, Illustration
← Grant’s First Spooky Season Honolulu, Hawaii →

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


Happy New Year from our little family to yours! 🤍
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Meeting Winston! 🤍🤍🤍 We can’t wait to watch you grow, we love you so!
Grace turned 20 and my dad turned 60! 🎂Hoping to catch up on 2024 photos before 2025 🙃


Letters Are Lovely
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