Retro Charm Gift Bags for Hallmark

March 7, 2023

Hallmark has some really fun new gift collections in stores for this Spring! I loved seeing my “Dang” and “HBD” lettering applied to this retro charm look. I’ve already purchased a few!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.