Father’s Day Gift Bag Lettering

June 1, 2023

I was so excited to see my lettering used for these two fun Hallmark Father’s Day gift bags from a collection the talented illustrator Jeffrey Nguyen and I collaborated on for FD 2023.

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.