Gift Bag Lettering for Hallmark

December 4, 2024

This Christmas season has been even more magical than usual as Grant has been really excited about our Christmas tree, Santa books and the other decorations around town. I hope it’s been the most wonderful time of the year for you, too!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.