Mom Lettering for Hallmark

May 10, 2024

Mother’s Day is this Sunday (my second!) and I always love seeing my lettering applied to Mother’s Day cards. I’m looking forward to celebrating all the moms in my life this weekend!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.