Little One Lettering

May 15, 2024

I’m loving seeing my “little one” script lettering featured on this adorable Hallmark baby announcement. There are so many fun new designs for customizable greeting cards available on Hallmark’s website!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.