Happy Heart Day!

February 14, 2025

Happy Heart Day, friends! It was a fun surprise to see my HVD lettering on this personalized card for Hallmark– you know I love anything featuring a cute cat! I hope you are celebrating with those you love this weekend!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.