Lettering for Candy Heart Card

January 19, 2022

Heart day will be here before we know it and I was so excited to see my “happy heart day” lettering used on this sweet candy heart Hallmark card (available online too!).

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.