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Hallmark Mahogany Illustration

December 18, 2023

Seeing this card out in stores is particularly exciting because I had the opportunity to illustrate for Hallmark Mahogany! I love how the final card turned out, especially all the silver foil details.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday Tags Hallmark Mahogany, Illustration, Hallmark Cards
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Love Paper Wonder Lettering

February 6, 2023

I’m always excited to see my lettering incorporated into Paper Wonder cards and this beautiful Valentine’s Day bouquet is no exception!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Lettering, Valentine's Day, Paper Wonder, Hallmark Cards
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100 Years of Disney

January 9, 2023

In 2023 Disney will mark its 100th anniversary! I was excited to get to work on some lettering for Hallmark product sold as part of this celebratory year. It’s been so fun to see it applied, Hallmark even shared this fun video of the mug that has sound!

© Disney & © Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely Tags Hallmark Cards, Lettering, Disney
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Hallmark Cards: Collaboration with Azusa Omura

December 11, 2019

This year I also had the chance to create lettering for a series of cards featuring Azusa Omura’s beautiful illustrations. I love how these four turned out, I’m hoping they are a special addition to lots of Christmases.

Letters Are Lovely | Hallmark Cards: Collaboration with Azusa Omura
Letters Are Lovely | Hallmark Cards: Collaboration with Azusa Omura
Letters Are Lovely | Hallmark Cards: Collaboration with Azusa Omura
Letters Are Lovely | Hallmark Cards: Collaboration with Azusa Omura

In Artist, Graphic Design, Holiday Tags Hallmark Cards, Christmas Card, Christmas, Azusa Omura
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2019 Christmas Cards for Hallmark

December 3, 2019

‘Tis the Season and I’m excited to share some Christmas cards I created lettering for this year! One of the best part of my jobs is collaborating with different designers and getting to explore a variety of styles.

Letters Are Lovely | 2019 Christmas Cards for Hallmark
Letters Are Lovely | 2019 Christmas Cards for Hallmark
Letters Are Lovely | 2019 Christmas Cards for Hallmark
Letters Are Lovely | 2019 Christmas Cards for Hallmark
Letters Are Lovely | 2019 Christmas Cards for Hallmark
Letters Are Lovely | 2019 Christmas Cards for Hallmark
Letters Are Lovely | 2019 Christmas Cards for Hallmark
In Artist, Graphic Design, Holiday, Inspiration, Typography Tags Hallmark Cards, Christmas Card, Lettering
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


Happy New Year from our little family to yours! 🤍
Halloween Memories with our Dobby and cousin Winnie the Mandrake 🎃
Visiting Auntie Geese in Nashville for Belmont Family Weekend! ♥️
Meeting Winston! 🤍🤍🤍 We can’t wait to watch you grow, we love you so!
Grace turned 20 and my dad turned 60! 🎂Hoping to catch up on 2024 photos before 2025 🙃


Letters Are Lovely
Seen Elsewhere:

http://www.thinkmakeshareblog.com
Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

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