Lettering for Hallmark Signature

June 17, 2019

Friends! I finally discovered this lettering I created for Hallmark Signature out in the wild. I love the simplicity of the sentiment, and of course the beautiful Signature details. I can’t wait to give this birthday card to someone soon!

Letters Are Lovely | Hallmark Signature Birthday Card

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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.