Hello, 2021!

January 1, 2021

Dale and I rang in the new year with a mini cake from Dolce Bakery and Prosecco. I hope you all have a safe and healthy start to 2021! Lettering for Hallmark.

© Hallmark Licensing, LLC

Hello, 2020

January 1, 2020

Happy New Year! Lettering for Hallmark.

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.