Handwriting Day Lettering for Hallmark

January 23, 2024

Happy National Handwriting Day! Loved getting to create this fun social piece for Hallmark.

© Hallmark Licensing, LLC

National Handwriting Day Lettering

February 24, 2023

January 23rd was National Handwriting Day and I loved getting the chance to create this lettering for Hallmark’s Instagram in honor of the occasion!

© Hallmark Licensing, LLC

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.