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Día de Los Muertos Lettering for Hallmark

November 1, 2023

Loved the opportunity to create this lettering and illustration for Hallmark in honor of Día de Los Muertos. It translates as: A celebration of life and death,​ a time to honor our loved ones.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Dia De Los Muertos, Hallmark, Lettering, Illustration
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Illustration for Hallmark Valentines

February 9, 2022

I was so excited to see some of my other illustration work also featured on these Valentine’s cards for Hallmark this year! I love how the same piece can be used in multiple ways, just like the florals and hearts below. I hope you’ve found the perfect cards for those you love this Valentine’s Day!


© Hallmark Licensing, LLC


In Artist, Holiday, Graphic Design Tags Hallmark, Illustration, Valentine's Day
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Hallmark Valentine for Sister

February 1, 2022

As one of three sisters, it’s always special to see my artwork used on cards I can give my sisters. I can’t wait to give Sophie and Alex this card featuring my plant illustrations this Valentine’s Day!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday Tags Hallmark, Illustration, PLANTS!
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Hallmark Encouragement Card

January 5, 2022

The perfect card to let someone know you are there for them. Over the past few years I’ve been doing more and more illustration work and I was excited to see my background pattern used on this card! Lettering is by my talented friend Sarah Cole.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Inspiration, Letters Are Lovely Tags Hallmark, Lettering, Pattern, Illustration, Sarah Cole
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Peace on Earth Paper Wonder

December 23, 2021

Happy Christmas Eve Eve! Every year Dale and I celebrate by exchanging gifts and watching Love Actually before all the family festivities. I also LOVE every chance I get to work on Paper Wonder cards for Hallmark, this dove wreath was no exception.

© Hallmark Licensing, LLC


In Artist, Graphic Design, Letters Are Lovely, Holiday Tags Paper Wonder, Hallmark, Lettering, Illustration
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Happy Hanukkah

November 28, 2021

Happy Hanukkah to those celebrating. I really enjoyed creating the lettering and illustration for this Tree of Life card and hope it brings joy to those who receive it!

© Hallmark Licensing, LLC


In Artist, Graphic Design, Holiday, Letters Are Lovely Tags Hanukkah, Lettering, Illustration, Tree of Life, Hallmark
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Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


Happy New Year from our little family to yours! 🤍
Halloween Memories with our Dobby and cousin Winnie the Mandrake 🎃
Visiting Auntie Geese in Nashville for Belmont Family Weekend! ♥️
Meeting Winston! 🤍🤍🤍 We can’t wait to watch you grow, we love you so!
Grace turned 20 and my dad turned 60! 🎂Hoping to catch up on 2024 photos before 2025 🙃


Letters Are Lovely
Seen Elsewhere:

http://www.thinkmakeshareblog.com
Letters Are Lovely | Southern Weddings Magazine Volume 9
Letters Are Lovely | 100 Layer Cake Feature

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