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Blitz Branding

October 27, 2013

Last Friday I had the opportunity to spend six hours doing blitz restaurant branding with Public-Library, a cross-disciplinary design group in Los Angeles, California and Portland, Oregon. I worked in a group alongside Lori Novak and Sydney Goldstein with the task of creating branding for a restaurant located in Berlin, Germany. We described our restaurant as a German pub for the people, aptly named The Society. Above are several images from our final presentation, I will be posting our complete project in the next few weeks. This was my first blitz experience, and I certainly learned a lot designing in such a short time frame. In order to create successful design quickly we had to make decisions as a team and delegate work. At the end of the day we were very happy with our end result, and I am grateful to both Marshall and Ramon for taking the time to lead this blitz and offer their feedback throughout the day. 


In Graphic Design Tags Blitz, Public-Library, Berlin, Pub, The Society
← Hello NovemberA Queen Within →

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.


Happy New Year from our little family to yours! 🤍
Halloween Memories with our Dobby and cousin Winnie the Mandrake 🎃
Visiting Auntie Geese in Nashville for Belmont Family Weekend! ♥️
Meeting Winston! 🤍🤍🤍 We can’t wait to watch you grow, we love you so!
Grace turned 20 and my dad turned 60! 🎂Hoping to catch up on 2024 photos before 2025 🙃


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