Valentine’s Day for Hallmark: Part One

February 3, 2020

Creating lettering for Valentine’s Day is one of my favorite seasons to work on! Here are a few cards I worked on for 2020, all in the same casual script style. Design by Leslie Seibert.

Letters Are Lovely | Valentine's Day for Hallmark

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.