Quilling Video for Hallmark Signature

February 5, 2020

Hallmark just shared this process video for one of my very favorite cards I’ve created lettering for. It was designed by my friend Leslie Seibert for Hallmark Signature and is available online!

Hi! I’m Allie Smith, a Senior Artist at Hallmark Cards with a decade of expertise in hand lettering, design and trends translation. Outside of work, you can find me spending time with family and friends in Kansas City, taking copious amounts of photos, or planning my next trip. This blog is my online journal to share some of my work, travels and things that inspire me.